THE STORY
Roberto Faraone Mennella and Amedeo Scognamiglio are the award-winning Designers behind FARAONE MENNELLA by RFMAS. They draw inspiration for their acclaimed jewelry collections from the classical Italian heritage. The artistic environment of their upbringing along with their eclectic energy, fuel New York City's pop culture and Fashion society. Each creation is projected to the future, involuntarily new trends while embracing eternal classical beauty. Expanding from the "classic" jewels to everyday wear to the most exceptional one of a kind "Couture" pieces.
In 2002 Roberto Faraone Mennella and Amedeo Scognamiglio launched their first jewelry collection called "Stella" at Bergdorf Goodman’s in NYC: the immediate success, fueled by a ‘’Cameo appearance’’ on Sex&TheCity, projected the newborn Faraone Mennella among most renown and established heritage brands, while their jewelry found the most prestigious distribution at top luxury retailers in the world such as Neiman Marcus, Saks 5th Avenue, and Harrods in London all the way to Lane Crawford in Hong Kong.
In 2004, the dynamic duo started a collaboration with iconic fashion designer Carolina Herrera: the partnership proved a major success, from the styling of the fashion shows to an exclusive high jewelry collection (‘’FARAONE MENNELLA for CAROLINA HERRERA), introducing the two young Italian designers to the most sophisticated haute couture clients of the planet.
‘’If a Manolo Blahnik pump with a three-inch heel was the definitive “It” shoe for a generation of urban professionals raised on a diet of “Sex and the City,’’ its jewelry equivalent was a sexy gold earring known as the Stella by Faraone Mennella .’’ (Guy Trebay, The New York Times)
FARAONE MENNELLA has since opened shops in New York, London, Capri and is currently stocked at Bergdorf Goodman and independent retailers in Dubai, Singapore, St. Barth.