Roberto Faraone Mennella
Raised in the XVIII family estate by the footsteps of Mount Vesuvio. Constantly surrounded by beauty and fine arts which he learned to appreciate from his grandmother, Stella. She encouraged and inspired Roberto to pursue a career in Design. He continues five generations of tradition, curating the Faraone Mennella Estate's heritage and its new ventures, like Faraone Mennella Fiori.
Amedeo has got jewelry in his DNA: At 14 years old he learned the art of carving Cameos in his father’s company, M+M SCOGNAMIGLIO, continuing an artistic tradition dating back to the early 1800s, in his hometown of Torre del Greco.
At 29 years old, Amedeo and his childhood friend Roberto Faraone Mennella, launched the fine jewelry collection FARAONE MENNELLA by RFMAS, one of the most celebrated luxury brands in the world today.
In 2006, the opening of AMEDEO, a Boutique on the chic Upper East Side in NYC, dedicated to the Designer’s unusual vision of Cameos, shortly followed by another opening in Capri, Italy. The collection of the designer’s modern take on this heritage craft has been exhibited in the most iconic boutiques of the world, such as Bergdorf Goodman, Barneys, NeimanMarcus, DoverStreetMarket, Harrods, LuisaViaRoma and online on Net-a-porter and ModaOperandi.